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sweet subtle alchemy

bring on the homoerotic commercials!

bring on the homoerotic commercials!

[info]anthimaeria
12/8/08 07:37 am
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boyd_12
Thanks to [info]elisa_rolle, who frequently spotlights these on her LJ, I became aware that there are quite a few homoerotic commercials out there - from all over the world.

This fantasy of an all-male, aprons-only chocolate factory (from Eastern Europe, based on the Cyrillic text) has to be one of the most erotic ways to sell dessert that I've ever seen. Check out the filled pastry slowly, sensually sliding into the wall of liquid chocolate:


If that's not enough, this guy has collected a whole bunch of gay-themed commercials on his web page... just scroll down to the "Videos" section. *fans self*
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  • [info]hapendfro
    12/8/08 01:33 pm (UTC)
    Another Elisa_rolle fan. I read her lj every day now. Needless to say my amazon wishlist is growing by leaps and bound because of her.

    I'd buy candy from these guys any day of the week.

  • [info]absynthedrinker
    12/8/08 01:33 pm (UTC)
    Thanks for the morning giggle. You can buy those cookies here in the US! Hope you are well.

    Peace,
    Bubba

    • [info]anthimaeria
      12/8/08 01:51 pm (UTC)
      Huh, I didn't recognize them. And I wouldn't have realized they were made by sexy gay men. :)

  • [info]empress_jae
    12/8/08 01:44 pm (UTC)
    ooooh...GOODMORNING!

  • [info]elisa_rolle
    12/8/08 02:53 pm (UTC)
    I decided that this will be the next commerical I feature, it's so sexy! Elisa

    PS Hi to Hapendfro, it's nice to know that I tempt her! Elisa

    • [info]anthimaeria
      12/8/08 04:07 pm (UTC)
      It makes me want to buy that chocolate! I look forward to the day we'll see something like this in the U.S.

  • [info]tsosh
    12/8/08 03:14 pm (UTC)
    Mmm... That looks delicious.

    (And yeay, that guy has the ML commercial from Israel! *is proud*)

  • [info]shiv5468
    12/8/08 03:28 pm (UTC)
    No, you see, a commercial which has lots of naked men in it, doesn't mean it's homoerotic. It's designed and invites the female gaze. It's selling chocolate to women

    This is het. I know this is a shock to your delicate sensibilities, and you may have to have a lie down to get over it, but it is het.

    It's nice het, but it is het.

    ;-)

    • [info]anthimaeria
      12/8/08 04:09 pm (UTC)
      Uh, if it's het, why does the guy avoid the women who are flirting with him, and exchange meaningful glances with another man? Perhaps it's selling the chocolate to women and gay men.

    • [info]pingrid
      12/8/08 06:34 pm (UTC)
      No no no, it's bi at most. They've obviously thrown some women in there as beards to appeal to the het market as well, but I'd like to see you make a convincing argument that those men don't drizzle one another with chocolate and lick each other clean every single lunch hour. ;)

      • [info]anthimaeria
        12/8/08 06:39 pm (UTC)
        Honestly, I can't see the heterosexuality in there... it may be because my slash goggles are permanently attached!

      • [info]shiv5468
        12/8/08 06:45 pm (UTC)
        Well I would pray in aid the adoring young ladies who are clearly thanking them for the evening before...

        but mostly I think they're too busy working on those muscles and / or thinking of new chocolate recipes.

        Nor are they wearing corsets, which are clearly mandated for slashy chocolate licking - at least in all the stories I read. You surely aren't going to argue that it's only Malfoys who wear corsets?

        • [info]pingrid
          12/8/08 06:52 pm (UTC)
          Ooh, difficult question; I'm not much of a corsets-on-men kind of girl - whenever I've put my friends or lovers in mine they've just looked odd. ;) Now that you mention it, though, I DO think it may only be Malfoys who wear corsets!

          Well, Malfoys, and "dominant" women, who do not seem to be able to muster up any authority without corsets and impractical footwear. Or so I'm given to understand.

          • [info]shiv5468
            12/8/08 06:54 pm (UTC)
            Sniffs

            Nothing wrong with impractical footwear.

            • [info]pingrid
              12/8/08 06:57 pm (UTC)
              Nope. But if someone can't dominate me without it, they're not allowed to dominate me with it. ;)

              • [info]shiv5468
                12/8/08 07:00 pm (UTC)
                I've never thought the impractical shoes domming thing worked on women anyway as they're too aware of how much the things hurt and would know the pinched expression and snarling was down to bunions.

                • [info]pingrid
                  12/8/08 07:03 pm (UTC)
                  So true! No, if it's impractical footwear there should be a foot fetishist involved; that way you get a foot massage AND get to look stunning.

                  • [info]shiv5468
                    12/8/08 07:04 pm (UTC)
                    I hope to find a nice blond one one day. Though a back fetishist would be nice.

                    • [info]pingrid
                      12/8/08 07:12 pm (UTC)
                      Mmm, yes, a general-purpose massage fetishist would be good. I'd be happy to take any dark-haired or ginger ones you have to reject off your hands.

                      Hang on, I think I had one like that once. Wonder where I put him? *checks under mess*

  • [info]shoeboxer4life
    12/8/08 06:01 pm (UTC)
    OK. Weighing in here. It can be homoerotic AND planned for a woman's gaze. Clearly, these guys are avoiding sexual advances from women. ANd having this sensual erotic chocolate experience and it is def. homoerotic. So...who is the audience for the commercial? ANYONE who finds homoeroticism sexy. Or, is that redundant? Everyone who finds male homosexual experiences erotic. That could be straight women or gay women, and straight men who are secretly turned on and also for the gay men who are just nodding and saying, "yep, y'all. we got it good." (think of all the gay women in h/d fandom. I can name several.)

    And, AM! Hi! Good morning!

    Love, Anna-with-homoerotic-icon (See? This icon is homoerotic, and me being (mostly) straight and female doesn't turn it into a het icon!)

    • [info]anthimaeria
      12/8/08 06:06 pm (UTC)
      Agreed: it's for anyone who appreciates hot men. I am looking forward to the day when sexual identity isn't so important: when it's love/attraction and not gender which matters.

      And hello, Anna-with-homoerotic-icon!

    • [info]shiv5468
      12/8/08 06:46 pm (UTC)
      Well, no, frankly. Anyone who finds male nudity attractive. I don't do slash, and I'm happy watching it. Which is sort of my point.

      • [info]anthimaeria
        12/8/08 06:47 pm (UTC)
        You do slash... I have proof!

        • [info]shiv5468
          12/8/08 06:53 pm (UTC)
          I write it occasionally to please others. I don't find slash sex in the least bit interesting, as anyone who has read my slash complains bitterly.

          • [info]anthimaeria
            12/8/08 08:44 pm (UTC)
            Well, there doesn't need to be sex for slash (or any sort of writing) to be satisfying. And your slash does please me.

            • [info]shiv5468
              12/8/08 08:50 pm (UTC)
              I've still got ot marry Harry and Draco. And Lucius and Hermione can't be in taht bit... it's going to be hard.

              Or not.

      • [info]shoeboxer4life
        12/8/08 06:53 pm (UTC)
        Oh, a woman who just liked hot male bodies would totally find this attractive. Yes! You are right about that! But there is no denying that these pastry chefs purposefully avoided het encounters to go do something sensual and erotic and tasty with other naked men. And yes, a staight woman would be turned on by the nekked beauteous male bodies, and also a woman who likes slashiness would also be turned on by those bodies AND the homoeroticness of it. Can't we both be right here? Beautiful naked men for you. Avoiding women to be with other men for me. What's there to fight about?? :))))

        Love, Anna

        • [info]shiv5468
          12/8/08 07:03 pm (UTC)
          The exclusion of the female gaze

          • [info]shoeboxer4life
            12/8/08 07:09 pm (UTC)
            What do you mean? That we homoerotic slashy females are excluding an analysis of the female gaze, or that the makers of the ad are? I have an idea! They should have put a naughty peep hole in the wall and all those het women that were passed over by the pastry guys could peek in and watch. Then there would be a het female gaze. And you could identify with the one who is just looking at the guys' hot bods and I can identify with the one looking at the way they are creaming things together nakedly. Better? No? Okay. Then I agree to disagree. Or I concede. Or whathaveyou. I am in a compliant mood today. I hear Karen Carpenter sing "Have yourself a merry little christmas" this morning and who can be sad after hearing her gorgeousness???

            Anna

  • [info]potteresque_ire
    12/8/08 06:16 pm (UTC)
    The funny thing is ... while the men are hot, I'm not sure I want the cookies. I suspect issues with hygiene in the company's manufacturing practices. Intimate contact of skin against chocolate and pastries aside, I mean, would they just .. um ... get it on at some point on the countertop? :D I would worry about a mess up in the cream filling .... ;)

    • [info]anthimaeria
      12/8/08 06:20 pm (UTC)
      I wonder if the candy or cookies they're making in the video are for sale... they may be for their own private delight!

      And I don't want to know about the "secret ingredient" in the cream filling....

    • [info]shoeboxer4life
      12/8/08 07:10 pm (UTC)
      Are you the kind of person who "cleans up" after sex before cuddling? Me too. :)

      Anna

  • [info]dark0feenix
    12/8/08 11:56 pm (UTC)
    One word: WOW. Where does one get these delicious hunks sweets, I wonder. ;)

  • [info]phoenixacid
    12/9/08 12:43 am (UTC)
    This is NOT a chocolate commercial! They're selling those hot hunky men!

    ... Do they do shipping to Asia? ;D

  • [info]nuclearsugars
    12/9/08 02:23 am (UTC)
    I may never look at chocolate in the same way again...and that's a good thing! :)

    • [info]anthimaeria
      12/9/08 07:14 pm (UTC)
      And here I was, thinking chocolate was made by overworked, out-of-shape, middle-aged women in hairnets...

  • [info]maya231
    12/15/08 05:03 am (UTC)
    Wow, this is so obviously not American TV. Where can I find those...sweets?
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